Startups For the Rest of Us

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The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

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Recent Reviews
  • Lucy SV, NP
    I’m not a saas entrepreneur, but the content is relatable
    So yeah, I’m not a saas entrepreneur, but I find that the content is relatable, insightful, down to earth, and does NOT sound super scripted. 10/1/24 podcast I think would resonate with any entrepreneur, just great content.
  • Eugeniawoo
    A MUST for SaaS entrepreneurs
    As my team and I are growing in the SaaS space, I find this podcast a MUST for both aspiring and seasoned SaaS entrepreneurs. Rob consistently delivers insightful and practical advice that is hard to find anywhere else. This is such a great show for inspiration combined with tactical wisdom!
  • staticnull
    Dedication
    They put an episode out every week!
  • geol9
    Too much self-promotion
    I loved this show for years but it has become way too promotional of Robs investments. I have to skip 2:30 on each episode now. And the microconf youtube channel is basically useless nowadays.
  • yuritomi
    Honest, tactical, real stories and advice for bootstrappers
    This is my go-to podcast for inspiration from other bootstrapped entrepreneurs! I so appreciate Rob’s candidness about his personal journey and the tactical business advice and honest opinions he shares based on his experience investing and advising tons of startup founders. Thank you for this wonderful podcast, Rob!!
  • pedro.assumpcao
    The best startup podcast by far
    Thanks Rob for all the invaluable information you provide around startup, SaaS, and bootstrapping businesses. Your podcast became my top source of info that came right on time for my professional career. Just continue with the great content 👏🏼👏🏼👏🏼
  • Rick-detamoov
    Learnings from the novice to the advanced
    Even as a serial bootstrapper, I find key learnings in each episode I can apply to my current venture. So glad I found this podcast and appreciate the value each episode brings.
  • Stretch Edu
    🐐
    Rob is the GOAT! The convos on this pod are gold. Thanks for sharing them.
  • marty6162
    Inspiring stories and actionable advice
    I found the podcast 2 years ago when I was just starting my first SaaS(jBoard) and loved the podcast. One of the few podcasts that have inspiring stories and in the meantime many shows contain actionable advice that a founder can apply to their own business. I would also recommend checking out the early episodes, there are a lot of great ones with advice that is applicable even today.
  • fretzko
    Essential Listening
    I bought Start Small Stay Small a number of years ago and am still a micro-solopreneur. Looking to make the next jump, I started to listen to the podcasts. Rob’s now my treadmill partner as I’m working my way through the podcast history (cure mid-pandemic). It’s grounding, realistic, and aspirational. Thank you for this work and generosity.
  • Gerads
    great inspiration
    Here to help you get to 1000 reviews. Longtime listener, physician trying to escape the golden handcuffs, balancing a fulltime clinical career without taking venture funding. Terrific founder stories and great insight. Thanks for the amazing content. 🙏🙏 - Gerald (GrepMed)
  • Stcorbett1
    Smart and accessible
    Rob and the Start Ups For the Rest of Us crew consistently deliver insights and experiences at the cutting edge of the software industry. Their commitment to people living fulfilling and impactful lives while building meaningful businesses shines through. Be warned: it’s hard not to subscribe to this podcast once you’ve listened to a couple episodes!
  • E2Larsen
    My go to show for all things bootstrapped SaaS
    Rob has developed quite the show and has become the go to guru for me. I appreciate the discussions for founders just starting and up to $1m ARR. Super informative and realistic.
  • sjtcls
    A dose of grit and encouragement from those that are still in the trenches next to you
    After building my first startup and bootstrapping until exit, nothing could have prepared me to sustain both the daily highs and lows. Now bootstrapping my second startup, it is still the same emotional grind. What I like about TinySeed versus other podcasts such as Masters of Scale, is that I’m listening to other founders still in the grind, plotting their land, to sow a harvest. They’re still climbing the mountain and sharing the pain and struggles of today, not the journey from 10 years ago. It’s like being in the trenches now and listening to the guy next to you say “keep going – don’t give up.” Thank you Rob, for putting the time and effort into your show to help others in the journey.
  • George Barb3r 85
    Life Changing
    Rob, I can’t thank you enough. I’ve been listening for several years. You have built a unique place where aspiring indie devs like me can find community, encouragement, and specialized information to help grow side hobbies into viable businesses. Once upon a time you told us in an episode to increase our price, so I took an emotional leap and tripled my price. People bought even more than before and my app started climbing the charts in the App Store and eventually reached #1 for several high volume keywords. I later sold the app for a meaningful exit. I’m now back at the beginning, working on my next project. It’s hard, but I know you will be there every week to keep me going. Again, thank you, thank you, thank you…convert for life! :)
  • DrPositron
    Uncannily timely
    I’ve been developing a SaaS idea for a couple years now, and it’s eery how the topics and advice that Rob shares so often resonate with where I’m at on this adventure.
  • Shmamex
    My favorite SaaS podcast
    As a solo (nontechnical) founder, I find SFRU to consistently deliver the most insights, the most practical actionable tips. I get fresh perspectives I hadn’t considered. I have binged the whole library and eagerly away each weekly episode. Listening at 2x has become a staple of my commute. keep it up!
  • MrDavyGravy
    Sets the standard for bootstrap SAAS
    Rob sets the standard for podcasts about bootstrapped SAAS businesses. His guests are always interesting and appropriate for the target audience: founders who started without VC, who started small and grew their way to profitability. When you feel like you’re struggling or finding your way in the dark, Rob and his guests show a light at the end of the tunnel; guidance and examples that give you insight into the journey, and — dare I say! — inspiration.
  • DelawareStartupCoder
    Highlight of my week
    Great content every week! Thanks Rob for putting out such a great podcast!
  • JimYoung
    Big fan of Rob
    Met Rob at BoS 2010 I think and am a big fan. Great podcast and insights. Impressive what Rob has created in the past decade.
  • Tomscarb
    Love this show!
    The Startups for the Rest of Us podcast is truly an MBA on my iPhone. I can’t believe how much I’ve learned from listening to Rob Walling’s excellent weekly show. Tuesday mornings are incomplete if I don’t listen to the latest episode.
  • _Mark79_
    A lot of great info!
    I’m not an entrepreneur yet, but I’m getting a lot of useful I formation from this podcast, and as I’m thinking about starting my company I see a lot of ways I can apply this info. Also, pretty much all of these episodes are timeless, so even thought it’s a few years old, the information is still relevant.
  • october1111
    It’s Everything!
    “Startups For The Rest of Us” is everything you need in a podcast show about bootstrapping a Saas business. From pricing strategies to marketing and all the way to real stories from the trenches. It has it all. I look forward to Tuesdays, when a new episode drops, and sometimes take the long way driving home to listen to the entire show. Furthermore, I was able to exit one of my products for 26x its ARR just because of the negotiating tactics I learned from one of the episodes. To put it in context, that exit was worth 2 years of runway for my entire family’s expenses. Thank you, Rob, for putting this together every single week! Val Sopi, Founder Handmade Spaceships, Inc.
  • GarethyParethy
    Great podcast for the SBO at any stage
    I’ve been running a Mfg business for 18y and enjoy listening to every episode, even though I’m long past the startup phase. Plenty of great nuggets for a small business owner regardless of whether you are thinking of starting a business, recently started, or are a veteran always looking to improve.
  • Ski Bike Ski Climb
    Rob W.: The person behind your success?
    Hey Rob, Recently sold most of my business with an option to sell the rest😊. I COULD NOT HAVE DONE IT WITHOUT YOUR GUIDANCE THROUGH YOUR PODCASTS!! Worked on it about 20 hours a week, since 2014. I live in Montana 25 minutes from the Ski Resort, and 10 minutes to Back Country Skiing, Rock Climbing and Mountain Biking. Thanks to you one of those things got done 5 days a week for the past 8 years. Created a great life-style biz for sure. I started the business in my 50’s with no knowledge on how to run a SAAS biz. And everything I thought at the start was wrong. 300 episodes later, here I am 😊. I appreciate all your actual advice and thoughts, not just theory. Ever in Bozeman and want to do a turn or 2, look me up. Thanks, Steve
  • steveAtDeviaSoftware
    Not just for pure startups
    In a world filled with fluff content this podcast really delivers. I’ve been running a software company for over 15 years (devia.com) and ever episode sparks at least one talking point with our team. Thank you!
  • Sgawny
    best resource for bootstrappers
    rob is an industry legend and i cant believe how long he has been going at this! chock full of interviews and practical tips, and i especially love that the microconf talk audio is being put on the feed as well since i never have time to actually catch up on the video but i can listen in on the audio. thanks Rob, Tracy, and team! - swyx
  • pffan22
    Great interview
    Came across the interview with Sam @ Financial Samurai - loved it. Buy This Not That is the best personal finance book I’ve read. Thanks for hosting!
  • Angel Rutledge
    Best Podcast for Bootstrapped Companies
    Been listening for awhile and every episode is high quality. Really useful content for tech entrepreneurs!
  • Luke Hollis
    Best Resource for Bootstrapped Founders
    Startups for the Rest of Us is easily one of the most important resources for bootstrapped founders. This show transformed my business and life as a result. 11/10 would recommend to fellow founders. The whole community between S4RU, MicroConf, and TinySeed have been incredibly important. If you’re seeking to grow as a bootstrapped or mostly bootstrapped founder, Rob’s show and team provide the best education and insight into real problems faced by entrepreneurs with guests that have worked through those issues. Because startups are challenging and unpredictable, the best help you can get is insight from the people that have already done what you’re trying to do and succeeded. This is exactly what S4RU provides both at tactical and strategic levels. S4RU has the genuine insight and emphasis on founder / business education like no other podcast currently. If you're not tuning in, you're missing out.
  • JR Cahatol
    Love this!
    This is exactly what I was looking for!
  • Adarcus
    A must on your playlist!
    Practical and relatable advice for all entrepreneurs! Startups for the Rest of Us truly educates and inspires with each topic and guest! The show is a must-listen for anyone considering stepping into the entrepreneurial space - please keep up the incredible work!
  • Financial Samurai
    Great podcast!
    I really enjoyed talking to Rob about running a lifestyle business, decision making probabilities from the book Buy This, Not That, hearing his take on the 4% rule, and listening to his stories about investing in startups as a practitioner. To run his podcast for so long is a testament to Rob‘s grit, which I think is the most important attribute for entrepreneurs. - Sam, Financial Samurai
  • DWill3x
    Wish I had found this podcast earlier!
    This is so practical and relatable as a bootstrapping entrepreneur. I find it not only helpful tactically but it’s also great to feel part of a community of people going through the same things you are going through.
  • RoskiDeluge
    The realness
    A real show, with real founders, doing real things. In an era of influencer hacks and spammy growth marketing b.s. it’s incredibly refreshing to listen to people discuss their experiences walking the only true path: the hard path.
  • Alex J Sanfilippo
    Finally, a good podcast BY & FOR SaaS founders
    I didn't realize how difficult finding a good SaaS podcast would be. Most just cover theory or only want to talk about MRR/ARR. (Also, they ramble on for a long time) Here's a show with shorter episodes with a host who knows SaaS and asks the right questions while providing actionable value. A+ keep it up, Rob!
  • ابوالياس ٢٢
    Best of the best
    The best podcast ever! I am a big fan of it for around 6yeas, it changed my business Thank you so much
  • BrianRhea
    Your Bootstrapped Startup MBA
    This is the definitive podcast for founders who dream of building a sustainable, profitable business without sacrificing their personal wellness or relationships. If you want to hear hardfought wisdom from real-life stories with a long-term perspective, this is the show for you.
  • JohnnyLaw
    Inspiring and therapeutic
    As a software engineer helping other people start and run SaaS businesses, I’ve long felt I have what it takes to be successful at running one of my own, but truth be told, I’ve been scared, scared to fail, scared to look bad, scared to struggle my way to $2k a month and get stuck with something that won’t let me quit my day job. Listening to Startups for the Rest of Us, I am learning that everyone has fear, and there’s a big community of authentic people supporting one another in getting past it. Can’t think of another Podcast that could have me really get that to my bones. Excited for what lies ahead. Thank you, Rob!
  • jkelly3
    Authentic.
    Great podcast. Learned about Rob at enterprise rising conference and have really enjoyed his podcast since.
  • RvanBaalen
    Miss the dynamic with Mike
    Ever since Mike’s no longer on the show it just feels like The Rob Walling Show instead of startups for the rest of us.
  • DABOOM1234
    Gateway drug for starting a company
    This podcast inspired me to start my own company and changed my life for the better - thanks Rob & Mike.
  • Tax Podcast Fan
    The OG SaaS podcast
    I’ve been listening to this podcast off and on for at least 5 years. So much actionable wisdom.
  • Parrick24
    I can’t believe this is free.
    These guys have tactically helped me transition from personal trainer to b2b growth marketer, all while building my own startup business. I can’t say “thank you” enough to Rob and Mike for constantly publishing valuable information and tools on their podcast. Keep it going guys, I won’t stop listening.
  • BrettxKelly
    Duh
    Rob is the Chuck Norris of bootstrap founders. Thanks for all you do Rob.
  • Craig Holliday
    Valuable podcast for any startup
    Valuable and practical knowledge for anyone in any stage of the startup process.
  • Lyndsay_14
    Great, valuable content
    Really insightful and honest content about bootstrapping. Great questions and answers that don’t sugar coat. A great resource for anyone wanting to learn more about starting companies.
  • Nate342578467
    The best podcast for startup founders
    As a start up founder this has been my favorite podcast for years. Rob and Mike have a genuine way of presenting information, and they are concerned with helping people, not becoming famous. After 10 years of showing up every day, they have left a great trail of actionable information for the rest of us. Thank you!
  • John.do
    Incredible wisdom
    Unlike many in the bootstrapped software world, I haven’t listened to this podcast for years. I started fall 2019 after knowing who Rob is for years. I have to say that the wisdom shared over the last period of time has been incredible and my life as an entrepreneur is richer and better off since I started tuning in consistently.
  • summersteve
    A staple in the bootstrapped saas space
    Following along with Rob and Mike through the past few years has been great. I’m especially enjoying lately following up with Mike’s story, as I’m in a similar place. I also love the new intro, the new types of episodes, etc. Keep up the good work guys! Thanks for putting these out there.
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