The PR Wine Down

10

Grab a glass and get ready to wine down! On this award-winning podcast, PR veterans April White & Laura Schooler gab, analyze and commiserate on the key issues impacting PR pros. With guests ranging from startup executives and communications juggernauts, to the journalists and filmmakers on the other side of the desk, April and Laura deliver the latest news, trends and horror stories for rookie publicists and seasoned professionals alike. They're on a mission to make our jobs easier, more relatable and more entertaining — and, in some cases, to kick down the door on the PR industry.

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Recent Episodes
  • Announcement: See You Soon for Season 4!
    Nov 15, 2024 – 00:00:42
  • HALLOWEEN SPECIAL: Tricky Media Situations & Career Horror Stories
    Oct 24, 2024 – 00:31:03
  • Gini Dietrich: Redefining PR for the Future of Media, Technology & Culture
    Oct 11, 2024 – 00:35:38
  • Future of PR: The End of Beats, Print Monitoring and PR as We Knew It
    Sep 27, 2024 – 00:24:44
  • PR Trends: Toxic Competition & Saving Local News
    Sep 13, 2024 – 00:22:22
  • PR Trends: Reddit Requests & the Fate of Pandemic-Era Work Perks
    Aug 30, 2024 – 00:26:25
  • From the Director’s Chair: Brand-Building with Film (feat. Eriksen Dickens)
    Aug 16, 2024 – 00:28:46
  • Krysten Copeland: Behind the Scenes of PR for Politicians
    Aug 2, 2024 – 00:30:57
  • Building a Trusted Brand: Women|Future 2024 Pre-Event Interview (Feat. Catharine Montgomery)
    Jul 19, 2024 – 00:33:44
  • Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)
    Jul 5, 2024 – 00:32:54
  • How-To Tips: Improving Credibility in Journalism & Fighting for Your Dream Job
    Jun 21, 2024 – 00:22:35
  • PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)
    Jun 7, 2024 – 00:40:39
  • Case Studies in Media Training, Crisis Response & Client Management
    May 24, 2024 – 00:20:58
  • Daniel Bisett and Tricia Ulberg: Website and Brand Development 101
    May 10, 2024 – 00:34:00
  • 112: April’s Reads: Public Relations Skepticism Disorder
    Apr 26, 2024 – 00:12:36
  • ANNIVERSARY SPECIAL: A Bright Future for the PR Industry (Feat. Fatou Barry from PR Girl Manifesto)
    Apr 12, 2024 – 00:35:27
  • Ronjini Joshua: Current Challenges and Changes in PR
    Mar 29, 2024 – 00:32:58
  • Strategies: Anti-PR and Unfounded Feedback
    Mar 15, 2024 – 00:22:06
  • Remembering Mikal Reich: Advertising Expert & Friend of the PR Wine Down
    Mar 8, 2024 – 00:30:59
  • PR Careers: Managing Teams & Tight Marketing Budgets
    Mar 1, 2024 – 00:21:39
  • Rachel Griffin: All About Brand Activations & PR Events
    Feb 16, 2024 – 00:31:32
  • April’s Reads: AI and the Future of Good PR
    Feb 1, 2024 – 00:13:14
  • Management Missteps and the Future of News
    Jan 19, 2024 – 00:22:36
  • PR Under Pressure: Ethical Best Practices & Career Pitfalls
    Jan 5, 2024 – 00:27:56
  • HOLIDAY SPECIAL: Your 2024 Guide to Agency Ownership and PR Ethics (Feat. Doug Spong)
    Dec 22, 2023 – 00:36:45
  • Jenna Guarneri: PR, Startups & the Super Commute
    Dec 8, 2023 – 00:25:45
  • 100TH EPISODE SPECIAL: The ROI of LOL (Feat. Clayton Fletcher from Peppercomm)
    Nov 24, 2023 – 00:34:37
  • Rhiannon Ruff: A Guide to Wikipedia & Crisis Management for PR Pros
    Nov 9, 2023 – 00:31:33
  • Tiffany Guarnaccia: All About CommsWeek 2023
    Oct 27, 2023 – 00:30:34
  • Halloween Special: Tricks of the Trade & How to Treat Your Team (Feat. Jen Berson)
    Oct 13, 2023 – 00:24:48
  • Katya Allison: PR, AI & How to Bill for Your Time
    Sep 29, 2023 – 00:36:59
  • Andrea Holland: The PR Industry’s Remote Work Revolution
    Sep 15, 2023 – 00:29:40
  • Jody Fisher: Radio, Reporting and Media Relationships
    Sep 1, 2023 – 00:33:21
  • PR Basics: Red Flags in the Workplace and Benefits of PR for Big Brands
    Aug 18, 2023 – 00:21:30
  • Brand Stories: Insights from the Women|Future Conference (Feat. Jennifer Cloer)
    Aug 4, 2023 – 00:27:47
  • From the Editor’s Desk: Allison Carter (Ragan Communications & PR Daily)
    Jul 21, 2023 – 00:36:35
  • 90: Agency Basics: Navigating Toxic Workplaces & Breaking News Cycles
    Jul 7, 2023 – 00:25:17
  • Off the Red Carpet with Kayley Hamilton: How to Build Confidence
    Jun 23, 2023 – 00:31:56
  • Molly McPherson: All About AI, Crisis Comms & the Future of PR
    Jun 9, 2023 – 00:39:25
  • Megan Redzia & Patrick Brightman: Principles of PR & Thought Leadership
    May 26, 2023 – 00:32:25
  • Aaron Kwittken: PR vs. AI
    May 12, 2023 – 00:27:48
  • Julie Livingston: How to Leverage LinkedIn for PR Success
    Apr 28, 2023 – 00:31:41
  • Peter George: Public Speaking Essentials for PR Pros
    Apr 14, 2023 – 00:32:21
  • Agency Management: Strategies for Sales and In-Person Events (with Guest Host Ronjini Joshua)
    Mar 31, 2023 – 00:27:08
  • PR Agency Culture & Crisis Communications (with Guest Host Doug Spong)
    Mar 17, 2023 – 00:32:53
  • Carin Warner & Carly Martinetti: Agency Expansions & Operations (Part 2)
    Mar 3, 2023 – 00:26:49
  • Carin Warner & Carly Martinetti: The Mother-Daughter Duo Behind Notably PR (Part 1)
    Feb 17, 2023 – 00:27:46
  • CROSSOVER SPECIAL: The PR Wine Down X Trust Relations: The Podcast (Feat. Doug Spong)
    Jan 20, 2023 – 01:00:29
  • HOLIDAY SPECIAL: Unwrapping April & Laura’s Essential Tips for PR Success
    Dec 16, 2022 – 00:40:55
  • PR Career Stories: Celebrating Our Military Spouses on Staff
    Nov 18, 2022 – 00:53:51
Recent Reviews
  • ND91see
    For beginners and experts alike
    Couldn’t recommend a better podcast in terms of diving into all of the different, nuanced aspects of the PR industry. Great rapport between the hosts.
  • Alex J Sanfilippo
    April and Laura = Rockstars!
    I’m glad to have found this show. I love the communication between the two hosts, and all the skillful interviews they do with guests. A+ keep it up!
  • RHDG1976
    Useful AND hilarious
    Each episode is chock full of digestible and useful PR information, as well as funny and relatable stories. As someone who has spent two decades in B2B PR, I find the Consumer PR angles really interesting and insightful proving that there's always time to learn something new.
  • GC-MI
    Insightful and hilarious!
    As a person who works on the edge of the PR industry in a supportive role, I find the discussion between April and Laura to be extremely insightful into the industry as a whole. The PR Horror Story segment is both hilarious and horrifying, and the guest (Aaron Wolpoff of Double Zebra) gave an interesting perspective on the challenges of the past year. I was entertainted and impressed.
  • kkdash541
    Media Gurus!
    As a PR professional, I really appreciate how they often talk about reporters and the media industry. They have a lot of insights into the motivations of reporters and outlets to cover or even avoid some pitches. They really seem to be students of media and it makes me what to do my own research so that I can sound as knowledgeable as them when talking about my job. PR is stressful work but listening to this podcast always makes me excited and pushes me keep moving forward in my career.
  • AllieNYCFresh
    Your golden ticket to the pr world
    The pr industry is so competitive and can often feel like a cool kids club you can’t get into. Getting any advice or insights from other industry professionals is almost impossible. This podcast is your golden ticket into the inside world of pr and marketing and will help you navigate your own business while reminding you that your not alone in the insanities of dealing with clients.
  • EssFrr
    Insightful & Funny!
    A very real look into the world of PR that both new and seasoned publicists in the industry can learn a lot from. I love that this podcast humanizes publicists by sharing real stories submitted from PR pros and always offers rich and insightful advice to encourage you in your career - it feels like like you’re listening in on a support group for PR pros!
  • cmcgin1
    My weekly go-do for PR news and gossip
    Love everything about this podcast! PR fails and the latest publicity stunts to cringe-worthy PR horror stories and solid advice from PR and marketing leaders around the world, it’s quickly becoming my go-to source as a fun way to stay up to date on all things PR.
  • vveronicayy
    A professional podcast I actually want to listen to!
    It can be so frustrating to make time for career development podcasts in your off-the-clock time, but I can truly say I look forward to every episode of this show. I’ve learned a lot from listening, but it’s so refreshingly light and honest - and funny - that it doesn’t feel overbearing.
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